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A Fresh New Look at Powerflex


Welcome to the official unveiling of the new logo design, marking an important milestone in the ongoing evolution of our brand. The design anchors Powerflex in its history while reaching forward to embrace a bright future.

Powerflex has grown and evolved since we first launched in 1999. As we prepare for our upcoming 25th Anniversary, we feel now is the perfect time to launch a new logo–a reflection of who we are today and a symbol of our dynamic future. Each member of our team collaborated on this project. There is a little piece of all of us within the new design. 

There are a few key elements that we'd like to point out:

1. The icon represents the oval border from the current logo; its expansion illustrates the transition from focusing solely on electric fencing to including the other farm and ranch supplies, services, and systems for regenerative agriculture that Powerflex provides.

2. The color scheme was derived from photography of the land, livestock, and environment our products serve.

3. The fonts are a modern take on our current bold Powerflex logo. We added a serif font that can complement the bold headline and logo font but is approachable and easy to read.

You will start to see this new logo and branding elements incorporated anywhere we're in public, like our emails, website, LinkedIn, Facebook, and Instagram. 


We hope you are as excited about the new design as we are. Thank you for your ongoing and loyal support to Powerflex.